When thinking about video clip does not usually consider all the elements that comprise it, as games are chronological, its ability to destroy and rebuild a reality, symbology, visual effects, some combinations Dada images and surreal. All this because the video clip shares a lot with video art.
his first break with what might be called "mother or sister", video art had to face the television as we know. In turn, the video clip should break its ties with the marketing, says Oscar Landi: "The video clip is in the central brand marketing of its origin, but as an aesthetic genre has become independent, is a separate entity" (Video clip end of the century language Oscar Landi, page 36)
Now, as the technical side we must refer that both styles of video game shares the storm. See video clips in which we live in chaos time, sometimes the beginning of the video is itself the end (producing a cycle), while others use visual collages, etc.
The use of plastic is not uncommon to find video clips, they have taken from tables worlds (Caribbean Blue by Enya) to which they give life in the video. In addition, we rarely found in both videos fall into dream world and play with symbols. These two types of video meeting itself, the influence of other arts, in the case of the video clip is the site of a new aesthetic that transcends the television screen and conditions, influences and infiltrates the other arts "(The video clip, end of the century language Oscar Landi, page 36). Now also have a marked difference and that is that the video clip "is a visual code itself and usually sing the lyrics to anchor a sense of the fragmented sequence of visual elements" (The video clip of the century language Oscar Landi , page 39)
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